Backyard BMX

Backyard BMX

"We’re encouraging people to catch life (and gravity) on the flip side"

Matt Crabtree and Simon Hepton, Creative Directors
There's nothing like a good breakfast to set you up for the day.... as the hero of the new Shredded Wheat advert ably demonstrates. Showing off to your kids is what every dad does, but maybe not quite as amazingly as this BMX wizz!!! Our challenge was to score a track to his crazy antics, hitting just the right note to celebrate his achievements and highlighting the humour in the spot. We came up with big bold orchestral track to accompany this mad Dad's epic BMX skills.

Backyard BMX

Agency  ///  McCann London

Creative Directors  ///  Matt Crabtree & Simon Hepton

Creatives  ///  Alex Dunning & Erik Uvhagen

Agency Producer  ///  Jennifer Gillen

Production Company  ///  Outsider

Director  ///  Mike Maguire

Composer  ///  Dusko Segvic

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