Sound adds a powerful new dimension to our brand identity and a critical component to how people recognize Mastercard today and in the future
The original mnemonic, originally developed with Mike Shinoda of Linkin Park, can be heard at the end of the spot. We recrafted the melody to sit perfectly within the soul / funk feel of our music track, and are proud to be part of such an exciting branding story. Our love of classic funk certainly helped on this one, we got out our clavinet and organs, flung the 60s strings on the bass and got into the groove.
Agency /// McCann London
Creative Director /// Greg Mullen
Agency Producer /// Duncan Groves
Composer /// Robin Datta
Production Company /// Spindle
Director /// Greg Hackett