"That's Life Made More"

David Schwimmer

We created a fun, quirky guitar based, country music track to accompany David Schwimmer as he explores the UK in his camper van finding out the benefits of the new TSB Spend & Save account. It's his first UK advert, and the first move away from animation based ads for TSB since the 1980's. We are amazingly happy to provide the soundtrack as our good friend David bumbles his oblivious way through life in Britain.

This latest campaign also debuts the new TSB sonic identity crafted by the Mushka Team!! In a nod to their heritage, the first outing uses a whistle for the mnemonic. The new branding will be heard across all TSB communications in the future, and we look forward to developing the brand's audio identity as the campaign continues.

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Agency /// McCann London

Creative Directors /// Rob Webster & Alexei Berwitz

Production Company /// Biscuit

Director /// Jeff Low

Composer /// Michael Palmer