PureGym has launched a vibrant new campaign designed to capture the unmistakable 'feel-good glow' gym-goers experience after a great workout as well as the lasting positive impact exercise has on their everyday wellbeing. The campaign introduces Glow - a big, glowing ball of energy who represents that unbeatable feeling that people can enjoy, day in day out, as PureGym members. The spot follows Glow as they step out of a PureGym and radiate positivity through the world around them: making strangers smile, trading fist bumps with baristas, and moving through the city to our re-record of Parliament’s ‘Give Up The Funk’.